below-the-line campaign - fujicolor

Task: Development of a below-the-line campaign to increase the turnover of online picture books of Fujicolor.

Target: A campaign through many steps shall brace the picture books of Fujicolor in the relevant set of the target group – leisure travelers.

Action: Beginning from summer 2006 until winter 2008 leisure travelers who travel by air have been targeted with the picture book advertising and PR over different stations of their journey.

Classic print ads and TV spots at LTU, direct mailings and online banner at LTU and TUIfly have been components of the campaign as well as flyer and coupons that have been distributed through the on board crew and check-in personal.