classical campaign – cirrus airlines

Task: Cirrus Airlines searches a new and unique concept for on board magazine that suits to their new CI-concept and differentiates from Lufthansa look and feel.

Target: The new on board magazine shall become the new communication tool to the passengers. Moreover the magazine shall refund itself through advertising.

Action: Bader Media develops the Cirrus Airlines ‚Bordbuch‘ –  the worldwide first airline magazine in book size, that also can be taken home by the passengers.

The on board ‚book‘ is created as limited edition that is released every 3 months and that refunds itself through advertising and PR ads.
The on board ‚book‘ is perfectly in line with the needs of modern business travelers and presents next to economy success stories also art stories.